Programm

4. Jena Sport Management Conference 2015

The 4. Jena Sport Management Conference was dedicated to the chances of funding and financing in sport clubs. For that purpose different alternatives to make acquisitions were highlighted.

04. September 2015

Time
Session
15:00 - 16:00 Welcome
Prof. Dr. Frank Daumann

Keynote: What enables a sport club to be financially successful?
Prof. Dr. Christoph Breuer
German Sport University Colognen
   
  Break
   
16:30 - 18:00 Session I
Chair: Prof. Dr. Markus Breuer
  Crowdfunding as an instrument for financing in sport clubs
David Zeidler
Internet Union GmbH
  Booster clubs as an opportunity in sports
Prof. Dr. Ronald Wadsack
Institute for Sport Management, University of Applied Science
  Financing strategy of a complex sport club
Jörg Diekmann
MTV-Sportzentrum Braunschweig
   
  Break
 
18:30 - 20:00 Session II
Chair: Prof. Dr. Markus Breuer
  Sponsoring in sport clubs - theoretical principles and implications for the practice
Dirk Schroter
DS Sportmarketing
  Key aspects and the future of public sport funding in Thuringia
Rolf Beilschmidt
Landessportbund Thüringen e.V.
  Panel discussion
Leitung: N.N.
   
from 20:00 get-2-gether


3. Jena Sport Management Conference 2014

The 3. Jena Sport Management Conference was concerned with the success of sports in Eastern Germany and latest sport trends. There was a special focus on urban life, which is specifically developed by the sports administration and influenced by new trend sports.

05. September 2013

Time
Session
15:00 - 15:15 Welcome
Prof. Dr. Frank Daumann
   
15:15 - 17:00 I. Success in the East
Chair: Prof. Dr. Frank Daumann
  Conditions and current problems of the municipal sports policy in Eastern Germany
Rüdiger Knipp
Researcher, Deutsches Institut für Urbanistik (Difu)
  Strategy of sports development for cities - The example of Leipzig
Heiko Rosenthal
Mayor and Deputy for the Environment, Sport, City of Leipzig
  Sport as a location factor for cities - The (success) example Dessau
Ralph Hirsch
Sports Director, city Dessau-Roßlau
   
  Break
   
17:30 - 19:30 II. Sport Trends conquer the cities
Chair: Björn Köcher
  Individualized sports and big-city environment - some thoughts on the connection between social attention and stylized individuality
Prof. Dr. Eike Emrich
Chair of the Department Sports Economics and Sport Sociology, University of Saarlandes
  Marketing challenges for a trend sport - The example slacklining
Thomas Schmidt
Head of Marketing and Sales, elephant-slackline GmbH
  The City Boot Camp moves the cities - Conditions and challenges of a fitness movement
Michael Haase
Founder of CityBootCamp
   
  Panel Discussion: "Room for sport trends in cities"
Chair: Prof. Dr. Frank Daumann


19:30 - 20:00
Speed-Networking
   
from 20:00 get-2-gether


2. Jena Sport Management Conference 2013

The 2. Jena Sport Management Conference dealt with new markets in sport and the resulting opportunities in a first block. The second core issue was health management, especially in business. The third block was dominated by the influence of media on the sport.

06. September 2013

Time
Session
15:00 - 15:15 Welcome
Prof. Dr. Frank Daumann
   
15:15 - 16:30 I. New Markets - New Chances
Chair: Prof. Dr. Frank Daumann
  The ecosystem of electronic sports - How a global market with millions of viewers emerged quickly
David Hiltscher
Head of Gaming Communities, Turtle Entertainment GmbH
  Middle East - A new player on the world market - a look behind the scenes
Christopher Fiori
Operations Director, Institute for Sport Facilities GmbH
  Activation of partnerships - Make more out of a new sponsorship commitment
Maik Bauer
Senior Director Partnership Activation, Anschutz Entertainment Group
   
  Break
   
17:00 - 17:45 II. Health Management
Chair:Prof. Dr. Christoph Rasche
  Recent developments in health care and their implications for health management
Prof. Dr. Frank-Ulrich Fricke
Technische Hochschule Nürnberg Georg Simon Ohm
  Occupational health management as a future market for sport managers
Daniel Kleditzsch
Managing Partner favere vitae GmbH
   
  Break
 
18:15 - 20:15 III. Sports & Media
Chair: Prof. Dr. Michael Schaffrath
  The dominance of football - Implications for media management
Wolf-Dieter Poschmann
Chief reporter of the main editorial "Sport" at the ZDF
  Pay-TV in Germany as the third pillar of television and driver of innovation - example Sky Sport News HD
Roman Steuer
Senior Vice President Sky Sport News HD / Corporate Communications SKY Deutschland AG
  Panel Discussion
Chair: Prof. Dr. Michael Schaffrath
   
from 20:15 get-2-gether


1. Jena Sport Management Conference 2012

In the focus of the 1. Jena Sport Management Conference were the following topics: corporate social responsibility in professional sports, stadium and event management, media management and Americanization tendencies.

31. August 2012

Time
Session
15:00 - 15:15 Welcome
Prof. Dr. Frank Daumann
   
15:15 - 16:15 I. CSR in Professional Sports
Chair: Prof. Dr. Hans-Jürgen Schulke
  Development of the CSR brand "WERDER BEWEGT - lebenslang"
Anne-Kathrin Laufmann
Director CSR-Management/ Fan- and Member-Management
  "Gemeinsam bewegen" - CSR at VfL Wolfsburg
Nico Briskorn
Head of CSR, VfL Wolfsburg
   
  Break
   
16:45 - 17:30 II. Stadiums, Arenas, Events
Chair: Prof. Dr. Christoph Rasche
  Recent developments in the management of stadiums
Joachim E. Thomas
CEO Olympiastadion Berlin GmbH
  The Sport Event Modell
Dr. Matthias Zimmermann
Managing Partner GSM Gesellschaft für Sportmanagement mbH
   
  Break
 
18:00 - 20:00 III. Media Management and Americanization Trends
Chair: Philipp Klotz (SPONSORs)
  Program policy strategies in public broadcasting
Axel Balkausky
ARD Sports Coordinator
  Market potential in the sports business
Sven Müller
Head of Brand Consulting Sportfive
  Panel Discussion
Chair: Philipp Klotz
   
from 20:00 get-2-gether